A Head of Sales without the full-time price tag
Experienced commercial leadership, 1-2 days per week. For scale-ups too big to grow without it, but too small for a full-time hire.
/ What is it?
What is a Fractional Head of Sales?
A Fractional Head of Sales is an experienced commercial leader who works part-time (1-2 days per week) for your company. You get strategic leadership and hands-on execution, from CRM setup to team coaching to pipeline management. In the US, this model has been common for years at over 120,000 companies. In the Netherlands, it's just starting.
/ Comparison
What does sales leadership cost?
Cost/year
Accelr Fractional
€48K-€96K
Full-time HoS
€150K-€220K
Interim
€120K-€180K
Mismatch risk
Accelr Fractional
Low (monthly)
Full-time HoS
€80K+ (6 months salary + recruitment)
Interim
Medium (contract)
Availability
Accelr Fractional
1-2 days/week
Full-time HoS
5 days/week
Interim
5 days/week
Breadth of expertise
Accelr Fractional
Broad (strategy+ops+AI)
Full-time HoS
1 profile, 1 company
Interim
1 profile
Knowledge transfer
Accelr Fractional
Systems + docs stay
Full-time HoS
Leaves with knowledge
Interim
Leaves
Focus
Accelr Fractional
Building foundation + scaling
Full-time HoS
Long-term operations
Interim
Filling a gap
Commitment
Accelr Fractional
Min. 6 months
Full-time HoS
12+ months
Interim
6-12 months
Interim keeps things running. Fractional brings acceleration, experience and direction.
/ The engagement
What I concretely do
Week 1-4
Diagnosis
Full audit via De Scan. No extra cost, included in the first month. Sales Maturity Score across all pillars, prioritized roadmap.
Month 2-3
Building
CRM, process, playbooks, outbound and AI automations that save your team 5-10 hours per week. Hands-on implementation together with your team.
Month 4+
Running
Pipeline reviews, team coaching, forecast, optimization. The system runs, with ongoing fine-tuning.
/ Fit check
Who this works for
Who this works for
- B2B SaaS/tech/IT, €1M-€10M revenue
- Technical founder who still sells personally
- At least 2 people in sales (or ambition to build a team)
- Willing to delegate authority
When this does NOT work
- <€500K revenue (too early, focus on PMF)
- Not willing to share data and CRM
- Daily full-time presence needed
- Looking for an agency to "take over"
/ Investment
The investment
- 1-2 days per week (8-16 hours)
- Minimum 6 months commitment
- First month = diagnosis (no separate Scan costs)
- Monthly cancellable after minimum period
Ready for commercial leadership without the full-time price tag?
Book a call to discuss whether a Fractional Head of Sales fits your situation.