/ Outbound & Lead Generation
Reach the right prospect, at the right moment.
Signal-based outbound: reach prospects based on buying signals, not cold lists. Automated, personalized, and working.
Cold outbound is dead. Smart outbound isn't.
The first customers came through your network. That worked, until it wasn't enough anymore. So you tried outbound: a list of 1,000 companies, generic emails, low response. It felt like spam — because it was. 95% of that list had no need at that moment.
The problem isn't outbound. The problem is timing and relevance. The companies that do grow with outbound do it differently: they reach prospects at the moment they show a buying signal. A new funding round. A sales hire. A technology switch. A visit to your website.
This is called signal-based outbound, and it's the difference between a 2% and 8% reply rate.
What you get
Signal Monitoring & Triggers
Automatic tracking of buying signals: funding rounds, new hires, technology adoption, website visits and LinkedIn engagement. You only reach prospects who are signaling a need right now.
Outbound Email Engine
Instantly or Lemlist, fully configured. Domain warmup, DKIM/SPF/DMARC, inbox rotation. Deliverability from day one. Every message triggered by a concrete buying signal.
LinkedIn Outreach
Connection strategy and message sequences based on signals. Prospect just posted about a sales challenge? That's your opening — not a generic pitch.
Multi-Channel Sequences
Email + LinkedIn + phone in one coordinated flow. Each step builds on the signal that triggered the sequence. No disconnected channels, one coordinated narrative.
AI Targeting & Personalization
ICP-based lists via Clay and Apollo. AI enrichment combines 6+ data sources per prospect. Every outreach is personalized based on the specific signal — not based on a template.
Phone & Call Sequences
Cold calling isn't dead, but it needs to be smart. Call scripts, call sequences, and conversation intelligence so every call gets better.
How AI enhances this
Signal monitoring
Clay automatically monitors funding rounds, hiring, tech changes and website visits. You know who's open right now, without manual searching.
AI personalization per signal
Every message is written based on the specific buying signal. Prospect raised funding? Different messaging than someone hiring a sales manager.
Lead scoring on signal strength
AI combines all signal types into one score. Multiple signals at once? That prospect goes to the top of your list.
How it works
Define ICP & signals
Who are your best-fit customers? Which buying signals are relevant? We define your ICP and the triggers.
Set up infra & monitoring
Domains, tooling, warmup. Plus: Clay workflows that monitor funding, hiring and tech changes.
Build campaigns
A campaign per signal type: different messaging for funding than for a sales hire. Relevance is everything.
Test, measure, optimize
A/B tests on messaging and timing. Which signals convert best? Data-driven iteration.
Tools I use
This is for you if...
You depend on your network for new clients
You've tried outbound but it felt like spam
You want to reach prospects when they actually have a need
You want a predictable inflow of qualified leads
Frequently asked questions
What is signal-based outbound?
Instead of a cold list of 1,000 companies, you only reach prospects who show a buying signal: a funding round, a new sales hire, a technology switch, or engagement with your content. The result: higher reply rates, more meetings, less spam.
How many meetings can I expect?
Depends on your market and offering. Typically 5-15 qualified meetings per month after the first optimization round. Signal-based outbound delivers on average 3-4x higher reply rates than traditional cold outbound.
Isn't this just cold outbound with a different name?
No. Cold outbound reaches everyone on a list. Signal-based outbound only reaches prospects who are signaling a need right now. The difference is in timing and relevance — and you see it directly in the results.
How quickly is it up and running?
Domain warmup takes 2-3 weeks. Signal monitoring can be running within a week. First results within 4-6 weeks. Optimization is ongoing.
From cold lists to signal-based pipeline.
De Scan maps out which signals and channels deliver the most for your market.
De Scan determines which areas are your priority.