Your sales growth depends on you. That's the problem.
I design, build, and maintain AI-driven sales infrastructure for B2B tech companies. From diagnosis to ongoing partnership, so growth no longer depends on you alone.
/ The Scan — Diagnosis
/ The Build — Implementation
/ The Engine — Ongoing partnership
30 minutes · No obligations · You'll walk away with 3 concrete action points.
/ Tools & Technologies
/ Sound familiar?
Make room for growth.
If your sales growth depends on you as a founder, that's a structural problem. Do you recognize these situations?
I am the bottleneck.
Hiring sales is a gamble.
Tools and AI without process.
Unpredictable pipeline.
Scaling requires a system, not more hours.
/ How we work together
How do we work together?
Every engagement starts with diagnosis. Then we decide together how deeply I get involved.
De Scan™
One-time diagnosis
I analyze your complete sales operation: process, team, tooling and data. You receive a report with hard numbers, a priority list and a concrete roadmap.
Timeline: 2-3 weeks
€3,500 fixed
Money-back guarantee
More about De ScanDe Bouw
Specific building blocks
I build specific components of your sales infrastructure. CRM setup, outbound engine, playbooks, AI automations, scoped and results-driven.
Based on Scan results or your own brief
From €7,500 per project
View the building blocksThe Engine
Ongoing partnership
I become your ongoing commercial partner. Structural sales leadership, coaching and optimization. Flexibly scalable up or down.
Min. 3 months
From €2,500/month
More about The EngineNot sure what you need? Start with De Scan. For an Engine engagement, the Scan cost is offset against the first month.
/ The framework
One system, four levers
Three pillars that reinforce each other. AI is the multiplier. If one pillar is missing, you're multiplying by zero.
/ Results
Recent engagements
A selection of recent collaborations with B2B tech companies.
Pharma · Medical Cannabis
Developed positioning, ICP & GTM plan. Deployed as Fractional Head of Sales to establish the commercial foundation.
Anonymous
Media / Advertising
Built go-to-market strategy, guided two sales hires and streamlined the entire sales process.
Growth Agency
Implemented AI-driven outbound system for automated lead generation and pipeline building.
/ The difference
What does sales leadership cost?
Cost/year
Accelr Motor
€30K-€60K
Do it yourself
€0 + opportunity cost
Full-time HoS
€150K-€220K
Interim
€120K-€180K
Commitment
Accelr Motor
6 months, flexible
Do it yourself
None
Full-time HoS
12+ months
Interim
6-12 months
Availability
Accelr Motor
1-2 days/week
Do it yourself
Spare hours
Full-time HoS
Full-time
Interim
Full-time
Expertise
Accelr Motor
Broad: strategy+ops+AI
Do it yourself
Own knowledge
Full-time HoS
1 profile
Interim
1 profile
Risk
Accelr Motor
Low (Scan first)
Do it yourself
N/A
Full-time HoS
High (€80K+)
Interim
Medium
Knowledge transfer
Accelr Motor
Built-in
Do it yourself
N/A
Full-time HoS
—
Interim
—
After 90 days
Accelr Motor
CRM+process+pipeline
Do it yourself
Unpredictable
Full-time HoS
Still onboarding
Interim
Operational
90 days = CRM set up, process documented, playbooks live. A predictable pipeline takes 6+ months. Sources: Robert Half Salary Guide NL 2024, Glassdoor Netherlands.
/ The team
The person behind Accelr
Founder & Fractional Head of Sales
Tim Samsom
8+ years B2B sales in adtech and tech. As Country Manager Netherlands at ShowHeroes, I built the Dutch operation from scratch, from first client to a structural commercial team. Previously responsible for sales at Streamads, and commercial roles at Ematters and XS4ALL. Nyenrode Business University alumnus.
Most sales problems are not people problems. They're system problems.
/ Who it's for
Is this for you?
For you
- B2B SaaS, tech or IT services company
- €1M-€10M revenue, 10-80 employees
- Technical founder who is (still) selling personally
- Just made a first sales hire, or the first one failed
- Looking for a system, not a consultant
Not for you
- B2C or e-commerce
- <€500K revenue (focus on product-market fit)
- Looking for someone to "take over" without your involvement
- Working team of 10+ (you need a full-time HoS)
/ FAQ
Frequently asked questions
What is The Engine?
The Engine is an ongoing partnership where I continue to optimize and steer your sales operation. Available in three levels (Light, Standard, Intensive) so you choose exactly the intensity that fits your phase. It costs a fraction of a full-time Head of Sales (€150K+/year).
Why start with De Scan?
Of the founders I speak with, 80% think the problem is "more leads." After De Scan, it almost always turns out to be a process, CRM or qualification issue. De Scan prevents you from spending money on the wrong solution. Disagree with the findings? You get your money back.
What's the difference between The Build and The Engine?
The Build is project-based: I build your sales infrastructure in 6-16 weeks and deliver it. The Engine is ongoing: I keep steering your system, optimizing and coaching your team. Many clients start with The Build and then transition to The Engine.
How quickly will I see results?
De Scan delivers a clear picture within 2-3 weeks. With a Build package, the first components are operational within 4-6 weeks. With The Engine, you'll have a configured CRM and documented process after 90 days, pipeline impact after 3-4 months, and structural growth after 6+ months. Honestly: lasting results take time.
accelr.
Ready to professionalize your sales?
Or start with De Scan, €3,500 fixed, money-back guarantee.