/ About Tim
The person behind the sales engine.
I combine the strategic perspective of a commercial director with the hands-on approach of an implementation specialist. And I use AI as a tool, not a gimmick.
/ My story
From scale-up to Accelr
Before I started Accelr, I was Country Manager Netherlands at ShowHeroes, a European adtech scale-up. There I built the Dutch operation from scratch: from first client to a profitable market with a structural commercial team.
Before that, I worked 6+ years in B2B sales at Streamads, Ematters and XS4ALL. Nyenrode Business University alumnus.
What I learned there:
- Setting up sales processes where there were none
- CRM implementation and pipeline management
- Closing deals from €10K to €500K+ with enterprise clients
- Managing teams and building commercial operations
- The reality that 80% of sales success comes from the system, not the talent
What I saw time and time again with tech founders: brilliant products, but no sales engine. The founder does all the sales themselves, there's no process, no CRM, no strategy. Growth depends on chance and network.
That's why I started Accelr.
/ My approach
How I work
Diagnosis first
I only build once I know what you need. Every collaboration starts with De Scan.
I build it myself
No team of juniors. From strategy to CRM setup to outbound engine, I do it myself.
AI as a tool
Clay, Make, n8n, structurally integrated into your sales process. No gimmick, no hype.
No dependency
Everything I build is yours. No lock-in, no license fees, full documentation.
/ Experience
Track record
- 8+ years B2B sales in adtech and tech
- Country Manager Netherlands at ShowHeroes (European adtech scale-up)
- Commercial roles at Streamads, Ematters and XS4ALL
- From first client to structural commercial team, multiple times
- Hands-on: from strategy to CRM implementation to team coaching
- AI tools as daily instruments, not experiments
- Nyenrode Business University alumnus
/ Results
Recent engagements
Pharma · Medical Cannabis
Developed positioning, ICP & GTM plan. Deployed as Fractional Head of Sales to establish the commercial foundation.
Anonymous
Media / Advertising
Built go-to-market strategy, guided two sales hires and streamlined the entire sales process.
Growth Agency
Implemented AI-driven outbound system for automated lead generation and pipeline building.
30 minutes · No obligation · Honest advice