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Insights & articles

Practical insights about B2B sales, CRM, AI tools, outbound and sales strategy. Specifically for tech founders.

What is signal-based outbound? The complete guide for B2B

Everything about signal-based selling: what it is, which buying signals exist, how to set it up, and why it's the logical next step for B2B companies.

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Outbound Strategy9 min

From cold outreach to signal-based outbound in 5 steps

Cold outreach delivers less and less. Time for a different approach. In 5 concrete steps from cold outbound to signal-based selling.

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Buyer Signals10 min

10 buying signals you can use tomorrow

The 10 most powerful buyer signals for B2B outbound, with detection method and example opening line per signal.

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Sales Tools11 min

Clay, Apollo, Leadinfo: the tools behind signal-based outbound

Comparison of sales tools per category: signal detection, prospecting, website visitor identification and outbound. With current pricing.

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Intent Data7 min

Intent data for Dutch SMBs: what actually works?

Honest overview of intent data tools. What works for Dutch SMBs and what doesn't. Bombora and 6sense vs. Leadinfo, Clay and LinkedIn.

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Sales Strategy6 min

Why your first sales hire fails (and how to prevent it)

You have product-market fit, revenue is growing, time for that first sales hire. But 6 months later: no results, €100K+ spent. I see this pattern in 80% of the founders I speak with.

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Sales Leadership8 min

Fractional Head of Sales: what is it and why is it growing in the Netherlands?

In the US, it's been mainstream for years. In the Netherlands, it's just starting. A Fractional Head of Sales is an experienced commercial leader who works part-time for your company. Everything you need to know.

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